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Handbag Logo Labels Explained: Types, Placement, and Customization for Stronger Branding
In the competitive world of handbag manufacturing and branding, the handbag logo label is far more than just a decorative element—it is a powerful branding tool. It conveys the identity of your brand, strengthens customer recognition, and adds perceived value to your products.
What is a Handbag Logo Label?
A handbag logo label is a branded identifier attached to a handbag, featuring the brand’s logo, name, or design motif. While small in size, its impact on brand visibility and customer perception is significant.
Size: Typically small, but some statement labels can occupy up to one-quarter of the handbag’s surface.
Purpose:In short, the handbag logo label is not just a label—it is a silent salesperson for your brand.
Common Types of Handbag Logo Labels
Handbag logo labels can be classified based on their material and manufacturing technique. Below are the six most common types used in the handbag industry.
1. Washed Labels (Care Labels)
Material: Usually made from polyester.
Function: Provide care instructions, material composition, origin, and sometimes the brand logo.
Placement: Sewn inside the handbag, typically in the lower corners. Often combined with origin labels.
Manufacturing Method: Printed via heat transfer or screen printing.
2. Woven Labels
Material: Taffeta, cotton, or other woven fabrics.
Function: Showcase the brand logo via embroidery or weaving.
Placement: Often sewn under the interior zipper pocket or on the exterior of fabric handbags.
Benefits: Durable, textured, and offers a premium handcrafted feel.
3. Rubber Labels
Material: PVC or silicone.
Advantages: Flexible shapes, vibrant colors, and high durability.
Usage Trend: Once common in sports bags, now widely used in fashion bags for a bold, youthful look.
4. PU Labels
Material: PU (polyurethane) or PVC leatherette.
Features: Logo is embossed or debossed using heat molds.
Finishing: Edges often painted to improve aesthetics.
Advantages: Cost-effective and widely used across all handbag categories.
5. Metal Labels
Material: Stainless steel, zinc alloy, brass, or aluminum.
Benefits: Premium feel, high durability, and upscale appearance.
Common Uses: Designer handbags and luxury lines.
6. Paper Labels (Hang Tags)
Material: Cardstock or kraft paper.
Purpose: Provide product details such as model number, material, color, price, and barcode.
Branding Opportunity: Many brands add creative shapes, textures, or foiling to make hang tags stand out.
Best Logo Label Placement on Handbags
Based on over 10 years of handbag manufacturing experience, logo labels are generally placed in two main categories: internal labels and external labels.
Internal Labels
Examples: Washed labels, woven labels, PU labels.
Purpose: Discreet branding, often used alongside external labels.
Best Locations:
Inside corners (lower left/right) for washed labels.
Under interior zipper pockets for woven or PU labels.
External Labels
Examples: PU labels, rubber labels, metal labels, plus hang tags.
Best Locations:
Upper center or lower right corner of the handbag front.
Side panels (if the front is heavily decorated).
Handles, D-rings, or zipper pullers for hang tags.
How to Customize Handbag Logo Labels
Whether you’re an established brand or a new business, custom handbag logo labels are essential for unique brand identity.
Step-by-Step Customization Process:
1、Choose the Label Type Decide between woven, PU, rubber, metal, washed, or paper labels based on your budget and brand image.
2、Create Your Logo Artwork Prepare vector files (AI, PDF) for precise reproduction.
3、Check Supplier Requirements
4、Sampling Stage Your supplier will produce samples for approval before bulk production.
5、Mass Production After confirming samples, the supplier will proceed with bulk manufacturing and attach the labels to your handbags.
Pro Tips for Choosing the Right Handbag Logo Label
1、Match the label material to the handbag style (e.g., metal labels for luxury leather bags, woven labels for casual canvas bags).
2、Ensure colors contrast well with the handbag material for high visibility.
3、Test durability—labels should withstand handling, washing, and environmental factors.
4、Keep branding consistent across internal and external labels for a cohesive look.
Final Thoughts
The right handbag logo label can transform an ordinary handbag into a brand statement. From choosing the right material and design to strategic placement, every detail matters in creating a label that enhances both brand identity and customer loyalty.
If you’re looking to create custom handbag logo labels for your brand, our manufacturing team can guide you from concept to production. Contact us today to bring your branding ideas to life.
